MAISON FRANCIS KURKDJIAN GENTLE FLUIDITY FRAGRANCE FILM
When creating the Gentle Fluidity duo, Francis Kurkdjian disrupted the rules of female and male perfumery.
October 5, 2021
The Maison Francis Kurkdjian Gentle Fluidity fragrance is the brand’s take on gender identity and a celebration of everyone’s right to express themselves freely.
The two eaux de parfum have the same name and are composed of the same forty-nine ingredients, but their olfactory identities are decisively different thanks to the masterful dosage of each component, hence surpassing the male-female dichotomy .
Gentle fluidity (Silver edition) is woody aromatic and Gentle Fluidity (Gold edition) is musky oriental. Beyond having two distinctive trails, the two fragrances hold distinguishing signs on their typography and colors, gold and silver.
The new Gentle Fluidity campaign draws the artistic and emotional analogy between perfume and dance, an art that deeply shaped Francis Kurkdjian’s personality. The complicity between the two dancers and the fluidity of their movements are a symbol of the synergy among the ingredients of the two Gentle Fluidity eaux de parfum.