Introducing the Oribe fragrance collection each created to be unique on its own.

September 24, 2021


Oribe is as well known for its much-celebrated signature scent, Côte d’Azur, as it is for its high-performance hair care collection. As the brand continues to reimagine its journey in scent, Oribe is expanding its lifestyle collection with the addition of two new fragrances, Valley of Flowers and Desertland, and has evolved its original packaging design.

“At Oribe, we pay great attention to every detail, and fragrance is an extremely important part of the overall experience,” said Daniel Kaner, President and Co-Founder of Oribe Hair Care. “As we move beyond hair care into lifestyle, fragrance will continue to be at the heart of everything we create.”

Côte d’Azur is seductive and effervescently fresh. Oribe’s signature scent embodies the classic glamour and heat of the French Riviera. The scent creates a sensual and invigorating experience featuring citrusy Calabrian bergamot, white butterfly jasmine, or la mariposa blanca – the Cuban national flower, a nod to Oribe Canales’s heritage – and the creamy warmth of sandalwood.

A modern interpretation of a lush floral scent, Valley of Flowers immerses the wearer in a fragrant field of fresh blooms. A harmonious blend of Bulgarian rose, peony petals and warm amber creates a dreamlike place that evokes the feeling of a morning walk through a sun-drenched garden.

Desertland had bright, crisp notes of juniper berry, desert wildflowers and Texas cedarwood that embody the essence of a blooming desert, transporting the wearer to a peaceful and powerful place.

Each fragrance evokes an individual mood and embodies its own unique identity. The fragrances transport the wearer to dreamlike destinations, which spark a special feeling for a true sensorial experience. Together, the trio of gender-neutral scents is the ultimate modern fragrance wardrobe.


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