With the launch of the David Yurman Fall 2021 ad campaign, “The Power of Cable,” the brand is celebrating four decades of an evolved design of the the most iconic piece.

“Cable is the river that runs through everything we do. We never worry about it going out of fashion. It would be like saying ‘the circle is out of style,’” says founder and CEO David Yurman.

Over the past forty years, the Cable design and motif has evolved, being reinvented into a myriad of designs and original works of art. This season, the brand chose to renew its timeless celebration of relaxed American luxury in a contemporary way. Cable remains modern, yet classical – connecting the effortless uptown and downtown style of New York City, while celebrating personal style.

This season, Cable remains modern, yet classical – connecting the effortless uptown and downtown style of New York City and celebrating personal style. The Fall campaign features a mix of classic pieces from David Yurman’s Sculpted Cable, Stax, Lexington, Elements, and Pyramid collections.

“The Power of Cable” continues David Yurman’s yearlong “My New York” campaign, paying homage to the brand and founder’s home, and celebrating the city as a constant source of inspiration and creativity. The Fall campaign was shot throughout NYC, highlighting a mix of classic pieces from David Yurman’s Sculpted Cable, Stax, Lexington, and Elements collections, as well as the upcoming Pyramid collection.

This campaign also supports David Yurman’s Unity Fund in partnership with the Robin Hood Foundation, donating 100% of proceeds from the Sand and Indigo-colored Aluminum Renaissance bracelets to the charities poverty-fighting efforts, through November 1, 2021.