Alessandro Michele launches a new line with Gucci Lifestyle: The Magic of Everyday Life.

September 17, 2021


The Gucci Lifestyle collection’s launch unfolds in dream-like imagery where wonders and enchantments reign supreme.

The collection includes a large selection of stationery items, such as notebooks with covers in Gucci supreme canvas or in Gucci’s Demetra material, an innovative development from the House’s own technicians and artisans.

The notebook and notepad pages are made from FSC-certified pure cellulose paper, and the cover of each model carries a motif – a graphic pattern, floral design or Disney character – that is then repeated on the pages, edged in blue, red, green or gold to match the colour of the binding and the ribbon marker, each bearing the GG watermark. The Gucci letter case contains 20 envelopes and 20 cards featuring a Gucci print on the outside. A stationery set with a notebook, 20 envelopes and 20 cards is also available.

The House has developed a new pen, designed following the rules of “Divine Proportion”, with the proportional relationship between cap and barrel being an expression of the golden ratio.  A zip-up case matches a set of coloured pencils that can be rolled up, with brown leather trim and a green-red-green House Web stripe fastening. This last item comprises 40 hexagonal Caran d’Ache coloured pencils in cedar wood, each with a hot-foil logo and stars stamped by hand, making each pencil a unique piece.

Six graphite pencils are included in the two styles of hand-made pencil boxes – oval or oblong – created using FSC-certified pure cellulose paper. Both pencils and boxes are patterned with Gucci designs.

The card decks that come in cases covered in GG supreme feature a mythical landscape on the back, while those supplied in cases decorated with the graphic Geometric G print have the same print on the back. The cards are made by Modiano, a celebrated and historic Italian company founded in Trieste in 1868 by Saul David Modiano.

The House has also developed a hand-crafted dice set, made in Italy in bio-resin using traditional manufacturing techniques. The resin features a mix of colours for a marbled effect, making each die unique; each face is digitally printed with stars (in lieu of the customary dots) and decorative GG symbols.

Briefcases containing either a poker or a backgammon set also make great gifts. Their shape is inspired by briefcases from the ‘70s housed in the Gucci Archive in Florence.  The cases are offered in a brightly colored Geometric G pattern or in GG supreme canvas, with brown leather handles and trim.

In the category of playful and useful items, fans made of wood and satin silk printed with iconic Gucci patterns come with cases featuring the same motifs. For the discerning traveller, there is a set containing sleeping masks, pillow and mules. Slippers too have been developed for maximum comfort, and each pair may be stored in a drawstring pouch in a matching print.

Finally, satin silk pyjamas feature different House prints and come in a printed silk pouch with an inner Gucci label featuring the same print found on the garment.

Shop the collection here.



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