ROGER VIVIER FALL 2021 AD CAMPAIGN FEATURING SAVANNAH LEE SMITH AND TAVI GEVINSON
The campaign features new Fall Belle Vivier styles as Savannah Lee Smith and Tavi Gevinson channel 60s supermodels.
September 10, 2021
To highlight the iconic Belle Vivier and Viv’ Rangers booties, Roger Vivier enlisted actresses Savannah Lee Smith and Tavi Gevinson from HBO Max’s new hit show Gossip Girl to star in a series of images, channeling supermodels Twiggy and Donyale Luna in retro fashion from the 1960’s.
The Roger Vivier Fall 2021 ad campaign features new Belle Vivier styles, including a yellow tartan slingback, a white leather pump with tortoise buckle and a hot pink mule. Playing with feminine/masculine contrasts, the costume designer also paired a vintage short sequin dress with Viv’ Rangers Booties.
“These Viv’ Rangers were made for walking!” said Eric Daman. “Spanning the decade long style bridge from the original GG to keeping it current with GG2.0, Roger Vivier is a constant source of inspiration. Fusing the past and the present, Vivier was parfait for Blair Waldorf and equally exquisite adorning les petit pieds of Monet De Haan and Kate Keller. Teaming with Vivier for a modern day 60s inspired shoot starring Tavi and Savannah was a dream come true!”