BOSS FALL 2021 CAMPAIGN FILM
Shot by Joshua Woods, Boss' campaign brings an inviting warmth and approachability to the brand’s signature elevated aesthetic.
August 25, 2021
The Boss Fall 2021 campaign is against a backdrop reminiscent of the rock formations at Peiffer Beach, Big Sur. Photographed by Joshua Woods, models Estelle Chen, Barbara Valente, Adela Stenberg, Clément Chabernaud, Babacar N’doye, Jeenu Mahadevan, and Kit Butler appear in the images.
Designs include ribbed knitwear, puffer jackets, and faux fur outerwear. For accessories, models wear long scarves, beanie hats, and logo-adorned baseball caps.
The palette reflects the new warm and inviting mood, with camel appearing throughout the collection alongside grounding base hues of classic black and white. Accents of vivid blue, green, yellow, and red are also echoed in the smaller, brightly painted rocks that appear before the nature-inspired backdrop.