MONCLER FLAGSHIP STORE IN LOS ANGELES
Italian luxury brandMoncler now has a new home in Beverly Hills on Rodeao Drive.
August 23, 2021
The Moncler flagship store in Los Angeles spans over two levels, marrying the brand’s distinctive mountain-inspired heritage with a vibrant LA aesthetic, warming up the space. Pinewood and ivory and grey stone, alongside mirrored surfaces and black metal give the store a sleek, contemporary feel.
The pièce de resistance, however, is the helical concrete and stone staircase in the center of the store. Customers can head from the first floor, featuring a wide array of Moncler’s collections, – including Moncler Grenoble and Moncler Genius – up to the second, where they will be met with areas for private appointments and access to a rooftop overlooking the celebrated and luxe LA neighborhood.
In celebration of the grand opening, the house has partnered with LA-based artist Steven Harrington, hailed as the leader of the contemporary Californian psychedelic-pop aesthetic. Infusing the spirited mountain character of the brand with his laid-back LA vibe, Harrington created a limited-edition art-toy known as the Pupazzo.