MARINE SERRE FALL 2021 AD CAMPAIGN
A collection born from a moment of reflection, captures the very essence of Marine Serre.
August 16, 2021
Built on three equal pillars: the documentary, the book, and the Marine Serre Fall 2021 ad campaign encapsulates the transformation and regeneration that lies at the very heart of the brand’s aesthetic and ethic. Every shape and every fabric tell a story of creation and an endless reshaping and mutations into different embodiments – the ethos of Marine Serre is one of rebirth.
Consisting of two parts it begins by inviting the viewer to the ateliers, studios, and factories across Europe, it follows the transformation of regenerated fabrics and recycled yarns. In the second part, these materials are reborn and come to life in their final shape worn by muses, tribes, and friends of the house.
Every season the Ecofuturistic approach of Marine Serre evolves, strengthening the core values of environmental consciousness, resilience, and accessibility. For fall/winter 2021 the collection is composed by regenerated styles for its 50% consolidating the other half with products realized by using recycled fibres.
The documentary, book, and collection are all divided into the same twelve chapters following the creative expression of three years of creative work: Fleece bedcover, Leather, Moire, Silk Scarves, Denim, Tartan Scarves, T-shirt Patchworking, Carpets, Crazy Pullovers, Household Linen, Workwear, and Tailoring.
Always an archaeologist of textile, Marine Serre’s passion for material plays a vital part in the collection, allowing hybrid garments to drape the body. With skilful reconstruction and patchwork techniques, the fabrics define and influence silhouettes.