The Coach Fall 2021 ad campaign aims to showcase the moments of unexpected joy that are only possible when friends and communities come together. Coach ambassadors Jennifer Lopez and Michael B. Jordan are featured in the images and the supplemental campaign videos, which were shot at outdoor get-togethers and block parties around the world.

“When you’re with friends, possibilities are endless,” Lopez said. “When I’m with my friends, we don’t always know what will happen next. We’re just hanging out and taking it as it comes. Just knowing that people are out there and they’re doing things, it’s encouraging—it’s optimistic, and it’s spontaneous.”

The Coach Fall 2021 campaign highlights accessories like the new Tate and Soft Tabby bags, the Hitch Backpack, and the reintroduced Rogue bag. Customers also get a closer look at the selection of garments in the upcoming collection, including shearling coats, cardigan sweaters, elevated joggers, and leather jackets made in collaboration with Schott.

“The idea of being amongst friends means being around people you’re comfortable with,” Jordan said. “People you can be yourself with, grow with, be creative with. It’s about being in an environment that makes you comfortable, where you can be authentic and thrive.”