LOUIS VUITTON FALL 2021 CAMPAIGN FILM
Nicolas Ghesquière's Fall 2021 collection pays reference to a different era, perpetuating the Maison’s Spirit of Travel.
August 11, 2021
The Louis Vuitton Fall 2021 campaign continues the perennial voyage through time, offering an emotional odyssey beyond landscapes and borders, an innocent curiosity for what lies both beyond and within. For Louis Vuitton, travel means transcending the physical exploration of a destination to embrace inner journeys and give way to introspection.
In collaboration with an entirely local cast, dreamlike settings photographed by Viviane Sassen come to life as the core values of the Maison are translated into imagery: the Art of Travel, dreams and escapism, transmission, the surpassing of self and optimism.
For this brand campaign, Vivian Sassen celebrates the timeless landscapes of Milos in Greece, Petra and Wadi Rum in Jordan and Mont Saint-Michel in France to better reveal their universal beauty. As if in a reverie, silhouettes of children emerge from these richly contrasting landscapes, and one’s imagination takes flight between past, present and future. Young schoolchildren enthusiastically venture into the heart of nature, transforming its grandiosity into a playground of discovery. Utterly innocent, they optimistically embody a future where anything is possible.
Reflecting on Greco-Roman antiquity, the collection incorporates the exquisitely illustrated world of Italian artistic design atelier Fornasetti, also putting forward rich embroideries that highlight the Maison’s savoir-faire and craftsmanship.
Introducing new designs, such as the Troca, the collection also features reinterpretations of Louis Vuitton’s iconic models. A selection of bags combine Fornasetti’s exquisitely illustrated world with Nicolas Ghesquière’s contemporary design.