GUCCI FLORA GORGEOUS GARDENIA FRAGRANCE FILM STARRING MILEY CYRUS
With a scent inspired by the believed mystical power of the Gardenia Flower, Gucci Flora Gorgeous Gardenia is reintroduced as a joyful floral Eau de Parfum.
August 9, 2021
Presented in a campaign fronted by multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus, Gucci Flora Gorgeous Gardenia takes the center stage as a medium of joy with a signature floral scent crafted for free spirits.
A fanciful universe featuring multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus and inspired by the world of anime filled with pop references, the cheery dreamscape of the new Flora Fantasy campaign is one of kawaii cuteness where more is more while the soundtrack speaks to the fragrances deliciously floral, yet delicately sweet notes.
Directed and shot by artist Petra Collins, the story is a journey through a fantasy world, inspired by Japanese anime and filled with pop references.
Blended with the solar note of Jasmine Grandiflorum Absolute, the signature scent is steeped in with a cheerful Pear Blossom accord and a touch of Brown Sugar.
First created by artist and illustrator Vittorio Accornero for Gucci in 1966, the packaging features a new take on the House’s distinctive pattern and an outer part made in FSC®- certified paper—a system that guarantees products have been harvested responsibly.
Reimagined with a design inspired by Alessandro Michele’s vision, the fragrance is encased within a new, elongated pink lacquer glass bottle, crafted partly from recycled glass, with a shiny gold cap.