The Balenciaga Fall 2021 ad campaign is revealed in three phases, feature an eclectic club of people that represent the brand: Justin Bieber, Isabelle Huppert, and friends that have individually modeled for multiple Balenciaga runway shows: Awar Adhiero Odhiang, Anania Orgeas, Isabelle Weldon Herouard, Minttu Vesala, Litay Marcus, Angel aka Emmanuel Culkin Mugisha, Abdou Diop, Taishi Suzuki, Hans Schmidt, and Eliza Douglas.

Each model wears a Balenciaga wardrobe consisting of ready-to-wear and accessory styles that carry over for multiple seasons. These iconic items express some of Balenciaga’s consistent themes.

Featured products include the Neo Classic Bag, Le Cagole, which is named for a French colloquialism meaning over-the-top; and the newly introduced DIY Runner Sneakers, which are made to appear at once worn in and pieced together from various shoe patterns while holding a sturdy and functional structure.

The portrait sessions took place on sets that recreate the Los Angeles parking lot atmospheres in reference to Grannan’s previous work.