The two-floor Fendi flagship store in New York City introduces a new contemporary vision designed by the brand’s in-house design team, alongside creative director Kim Jones and Silvia Venturini Fendi. The landmark building was originally designed to house art galleries, offering the ideal location for Fendi to blend both its contemporary and traditional influences in an open, clean space.

Inside the 6,900-square-foot flagship, the Roman brand houses its women’s and men’s ready-to-wear, accessories, and leather goods, as well as offers customers the chance to be the first to shop the pre-launch of its fall/winter 21-22, including Kim Jones’ debut women’s collection for Fendi, now exclusively available in store.

Jones’ first couture collection for the Roman house hit the runway in Paris just last week. The collection, celebrated through film, offered looks for both women and men. The simultaneous debut of the collection and flagship store marks a new era for the house.

For those who can’t visit, as of later this month, the luxury house will offer a 360-degree virtual tour of the flagship on fendi.com, which will allow customers to shop the boutique from anywhere.

The Fendi flagship in New York.