JW ANDERSON X PERSOL EYEWEAR CAPSULE COLLECTON FILM
JW Anderson’s latest collaborative project with Persol is a venture into opticals.
July 20, 2021
JW Anderson collaborates with Italian eyewear specialist Persol featuring classic sunglasses silhouettes that have been imbued with a new sense of colour and ebullience.
For the prismatic partnership, Anderson has looked to two styles – the ‘649’ aviator style, which dates back to 1957 and was sported by tram drivers before being popularised by Marcello Mastroianni in the 1961 film Divorce Italian Style, and the innovative ‘0009’ silhouette, which features four lenses.
The two-tone frame concept features colorways chosen by the designer, with a palette of blue and pink, black and white, dark and light green or orange and light blue, while the JW Anderson logo on the left temple and signature Persol temple tips underline the collaboration’s uniqueness.
Anderson has long been an admirer of Persol, and when the brand approached him for this collaboration he couldn’t say no. “I’ve always loved the classism and ingenuity of the brand”, he explains. “For me they’re the most product driven brand in terms of sunglasses with the folding element, and just the way by using metal to create joints — that’s always been something that’s intrigued me. When they approached, I thought it was perfect for us”.
As has been the case with Anderson in all of his more recent projects, ensuring the collection was eco-friendly remained paramount. “Sustainability is the only solution,” he explains.