Set against a backdrop of the sun’s ascent in the sky, a rising gradient of colours paints the perfect portrait for the bastions of beauty to live amongst in the Agent Provocateur ‘Super Natural’ campaign.

“I fell in love with this idea of three visionary woman radiating the quintessential AP DNA of fearless femininity and totally in control. Acting as guardians of art, romance, sensuality, and nature. Muses to lingerie lovers across the globe. This campaign imagines the world these women have created and showcases their super natural beauty,” Sarah Shotton, Creative Director.

Gliding across pools of silver water, the Provocateur’s reflection is cast back at them. A mirrored view that radiates a flawlessly feminine energy that causes nearby buds to blossom and burst open in an array of dizzying colors. Our triptych bestows gifts of nature to our AP aficionadas in the form of exquisite lingerie, sumptuous nightwear, and hotter than hot swimwear. Each one imbuing the wearer with confidence and control.

The collection itself is a spectrum of new colours and tantalising textures. Think bright pinks, shimmering golds, wild-leopard print, sunset oranges, royal purples, and sublime corals paired fused with lavish laces, smooth satins, and plush jersey.