Shot in the garden of a lakeside villa, designer Charles de Vilmorin showcased looks from the Rochas Resort 2022 collection in a film where prints and ruffles featured prominently and looks were kept deliberately blurry.

It marked a departure from the designer’s signature line, which tends toward extreme shapes and color, with items like patchwork quilted jackets and hourglass dresses with exaggerated breasts, inspired by French artist Niki de Saint Phalle.

De Vilmorin said he was familiar with the Rochas brand from a young age — his great-aunt, French novelist Louise de Vilmorin, knew Hélène Rochas, the widow of founder Marcel Rochas, who drove the international expansion of the company’s perfume empire after his death.

“Rochas is a brand that holds a special place in my heart, due to both deep personal family ties and the label’s heritage, which I find so rich and inspiring,” he said. “I can’t wait to bring my personal touch and reinterpret the codes of this beautiful maison.”