ALEXANDER MCQUEEN FALL 2021 AD CAMPAIGN
For Fall, Sarah Burton was inspired by the ephemeral quality of water and anemones.
July 2, 2021
The Alexander McQueen Fall 2021 ad campaign, shot by the inimitable Paolo Roversi, evokes the transcendental quality of the collection, a marriage of haute couture techniques and art.
“It feels like now is a time for healing, for breathing new life, for exploring echoes from the past to enrich our future. More than ever, a sense of humanity, of the team working together with a single aim – to make something beautiful, something meaningful – feels both precious and important,” said Sarah Burton, Creative Director.
There were the exaggerated, rounded silhouettes, the otherworldly prints of anemones floating across diaphanous poly faille gowns with gigot-sleeves, and the transformation of workaday denim into strong, structured dresses.
“We looked at water, for its healing properties, and at anemones. Anemones are the most ephemeral flowers, here made permanent in cloth. The women wearing the anemone dresses almost become like flowers, like their embodiment, their character – but amplified, grounded, radiant and strong,” Burton continued.