Anya Taylor-Joy is the perfect Ts in the new Tiffany & Co. Tiffany T1 campaign, ushering in a new creative vision for the storied jeweler, today.

“I love jewelry that has symbolism in it,” said Anya Taylor-Joy. “I love it to mean something to me. It doesn’t necessarily have to mean anything to anybody else, but I like to look down at my fingers and have a story.”

Showcasing Tiffany’s signature collection through a pared-down, contemporary lens, Anya Taylor-Joy stars in a vignettes obliquely centered around the letter T. While the story behind Tiffany T1 remains centered on inner strength and individuality, the breadth of the collection has evolved over the past year to include new bracelet, earrings and pendant styles, as well as new 18k white gold iterations.

In the ‘Give Me the T’ campaign, Taylor-Joy  layers the new designs with other striking T1 pieces—such as the T1 choker with nearly 250 round brilliant and baguette diamonds totaling over 13 carats— showcasing how the collection creates opportunities for self-expression.