Progressing this cruelty-free ethos forward through fashion, the Stella McCartney Pre-Fall 2021 collection is optimistic, energetic, colourful vision – elevating performance wear archetypes and refocusing them with softness, sensuality and fluidity. Vegan bags include the iconic Falabella playfully exaggerated as an oversized Maxi edition and the Frayme, a bold new style remixing classic brand codes. The exuberant collection is made with 80% eco-friendly materials, making it the British fashion house’s most sustainable to date.
Having never used leather, feathers, fur or skins since it launched in 2001, Stella McCartney is asking its global community of changemakers to sign Humane Society Global’s Stop Deadly Fur petition calling on all countries to ban fur farming and highlighting the trade’s danger to both human and animal lives.
The campaign communicates a message of animals as equals and supports Humane Society International’s (HSI) campaign petitions to end the cruel fur trade both in the United Kingdom and globally. Every year, over 100 million animals are killed for fur – with Stella McCartney’s use of Fur Free Fur helping prevent 60,000 animal deaths. The brand is also raising awareness for HSI’s Fur Free Britain petition, urging the UK government to ban the import and sale of fur.
The Stella McCartney Pre-Fall 2021 collection is available in Stella McCartney boutiques and online at StellaMccartney.com. Additionally, the collection will be stocked at select department and specialty stores worldwide.