PYER MOSS ‘ALWAYS SOLD OUT’ CAMPAIGN FILM STARRING TRACEE ELLIS ROSS

PYER MOSS ‘ALWAYS SOLD OUT’ CAMPAIGN FILM STARRING TRACEE ELLIS ROSS

Tracee Ellis Ross satirically puts on different accents to fit the theme of the Pyer Moss short film.

June 1, 2021

The new Pyer Moss ‘Always Sold Out’ campaign film follows shape-shifting fashion mogul Tracee Ellis Ross as she scoures the globe in search of production for the always sold out collection.

Directed by Kerby Jean-Raymond, Darrin James, and City James, Ross dives deep into her satirical bag here as she phones people from different parts of the world. Titled “Production and Persuasion,” Ross satirically puts on different accents to fit the theme of the short.

In the film, Ross takes a series of phone calls at her desk, attempting to secure production help to make Pyer Moss’ clothes —since they are, the title suggests, always sold out. Comedically switching tones on her calls, ranging from an L.A. Valley Girl drawl to a heavy French accent, Ross ultimately hangs up the phone, rips up the papers on her desk, and thanks the “fashion gods” for “speaking through me, and by me, for me on my behalf.”

The film is the third in the “Always Sold Out” trilogy that Pyer Moss launched on social media this year. Both satirical and tongue-in-cheek for those in the fashion industry, this new release follows April’s “Think Bigger” and February’s “Always Sold Out—A Love Poem” videos, respectively featuring poems by Evan Williams and Marika Brown.

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