Zendaya stars in the latest Valentino Roman Palazzo ad campaign, entering the values of equality and inclusivity that Pierpaolo Piccioli and the Maison stand for, but also conveys a contemporary romanticism.
“Throughout an aesthetic choice, it is possible to represent a whole identity. This is the power of fashion and this is the power of human beings,” said Creative Director Pierpaolo Piccioli.
David Sims, known for pushing the boundaries of fashion photography, has captured a raw and radical theatrical act in Los Angeles. Zendaya seated at the centre of the stage in a set that recalls the classical portraiture of the sound stage theatre: the point of view has changed. It is no longer a photography set, but a proper theatre. The atmosphere merges with the gestures of the actress. Time stops behind closed doors. The ability to make a theatrical moment something authorial.
Pierpaolo Piccioli continues his conscious and progressive way of making culture. The punk gesture that reopens and takes possession of the theatre, its space, and its language. The exploration, at the same time intimate and provocative, an empty space that for a moment becomes for all.