MAISON BIRKS SPLASH JEWELRY CAMPAIGN FEATURING KYLIE JEFFERSON
Introducing Kylie Jefferson, the new global ambassador for Birks Splash, a collection that embodies both grace and power.
May 25, 2021
The Maison Birks Splash Collection is inspired by nature and the magic of a spring rain shower. Flowing, delicate and vibrant, the new collection pieces feature modern silhouettes with deep-blue sapphires and pure diamonds that reflect the light in intricate patterns, like a dance in the rain. Actress Kylie Jefferson is Bijoux Birks’ first ever Splash ambassador, celebrating women who “make a splash”.
“Kylie exudes grace, confidence and a playful joie de vivre,” says Katie Reusch, Bijoux Birks-Marketing Director. “Whether on stage or on camera, she captures the audience with her vibrant, heartfelt performances. She’s the perfect ambassador to launch the Birks Splash Collection.”
The 10-piece collection is inspired by the grace and power of water in motion, capturing the joyful sensation of water making a splash. When Jefferson dances, she reflects the same natural, spirited elegance. In the world of ballet, Jefferson is also making a splash by being a voice for empowerment and inclusivity.
She is known for her lead role in Netflix’s breakout series Tiny Pretty Things, a drama series that chronicles a group of friends at an elite ballet academy. The series was filmed in Toronto, Canada, just blocks away from the brands’ flagship location on Bloor Street. Before being cast in the series, Jefferson trained at the prestigious Debbie Allen Dance Academy in California where she was the youngest student ever to be accepted into the program.
“To be a Bijoux Birks ambassador means the world to me. This is a partnership that establishes and represents who I’ve always dreamt of becoming, who I am now and who I will continue to become. I adore everything the company stands for,” said Kylie Jefferson.
Clients can shop the new Bijoux Birks Splash 2021 Collection by visiting a Maison Birks store or online.