GUCCI HOLLYWOOD FOREVER EYEWEAR COLLECTION
The glamour and eclecticism of Los Angeles influences Alessandro Michele’s vision for the new eyewear colection.
May 19, 2021
Alessandro Michele evolves the Gucci Hollywood Forever concept, first launched in 2017, to a contemporary selection of sunglasses. Designed to capture vintage glamour and modern refinement, the crystal-studded frames play with bold contours and exaggerated volumes in metal and acetate.
In colorful tiled bathrooms taking extravagant bubble baths, the cast of characters from the new campaign showcases new sunglasses, including a cat-eye silhouette, a pink frame with heart-shaped lenses, and new twists on classic round and rectangular frames.
The Hollywood Forever sunglasses collection is available exclusively on the Gucci website for two-weeks and will be available in selected Gucci stores by the end of May.