VALENTINO COLLEZIONE MILANO ‘THE NARRATIVES’ AD CAMPAIGN FEATURING EMMA ROBERTS
"The Narratives” is the first-ever campaign that takes the written word and brings it front and center.
April 30, 2021
For the latest chapter of the Valentino Collezione Milano campaign, aptly named “The Narratives,” with the ADV Writers campaign and the literary community in mind, Maison Valentino has worked with Emma Roberts’ book club, Belletrist, to deepen the message of “The Narratives.”
Together, Valentino and Belletrist have found nine indie bookstores across the United States to partner with, donating a fee to support them and placing the campaign in their front windows. From April 21-28, customers are invited to visit any of the nine bookstores to see the posters, and take home a personal-sized one themselves, along with a special Valentino x Belletrist tote bag.
Valentino has long been a supporter and active participant in the literary community, and Valentino Collezione Milano is doing away with imagery altogether in the name of the literary arts.
Valentino x Belletrist has given the Maison the opportunity to work directly with independent bookstores, helping to tell their stories and bring the community together.