Unveiling the Self-Portrait Pre-Fall 2021 ad campaign enlisting Kate Moss to model the collection lensed by photographer Nigel Shafran.

“What I love about Self-Portrait is their unique style and versatility which appeals to many different women. Han designs for the modern woman and I love his approach to the creative process. When they approached me to work together on this campaign I was excited – I really love the images we created together,” Kate says about the project.

Set in Gloucestershire, the visuals reflect our hope for a post-pandemic world. The iconic model is captured in a natural setting wearing Self-Portrait’s relaxed dress designs. The effortless silhouettes are accentuated with soft lace fabrics.

Speaking on the collection and his partnership with Moss, designer Han Chong shared: “If you ask me who optimizes the Self-Portrait spirit and woman, it is, and always has been, Kate Moss. Her enormous appetite for life and her infectious sense of fun are what characterize the women I think about when I’m designing my collections – there is this sense of freedom, of effortlessness, of embracing life.”