CHANEL ELECTRO TIMEPIECE COLLECTION
Electro culture's fully fledged artistic genre is the inspiration for Chanel's latest timepiece collection.
April 21, 2021
The Chanel Electro timepiece collection unveils graphic codes borrowed from Electro culture.
In the 1990s, this music genre offered a radically original reflection of the night-time world and ambience within which it developed. Electronic music moved beyond the bounds of music to generate an authentic aesthetic culture. Performance became all-encompassing, a sensory, graphic experience that transcended sound.
“I conceived this capsule collection like a performance program, inviting our classics to take turns on this stage and to draw inspiration from the codes of this world,” explains Arnaud Chastaingt, Director of the Fine Watchmaking Creation Studio.
The Première introduces its Electro edition with 7 Watchmaking creations displayed in a presentation box. The box presents a graphic polyptych of 7 watches arranged to create an ultra-vivid color field. An intense contrast between the depth of the black and the neon colors of the leather straps that encircle the wrist. An ode to color and a promise of an easy, relaxed look for every day of the week.