Launches an updated version of the Fendi Peekaboo ISeeU bag, actress Naomi Watts lights up in a fashion forward film highlighting this renewed style.

The video showcases a private moment in her day within her apartment in New York, documenting her hidden and surprising side, accompanied by the Fendi Peekaboo ISeeU bag. This episode is a journey to self-love that plays with the Fendi values of creativity, craftsmanship and a playful spirit, whilst celebrating the eternal narrative of the Fendi Peekaboo bag – the hidden beauty within.

First seen at Fendi’s Fall 2021 presentation, the handbag features an accordion-frame shape that opens up to a deep “smile”, with interior pockets that can be finished in either smooth leather or precious skins and personalized with one’s initials.

To debut the handbag and celebrate the opening of the brand’s new Queen’s Club flagship boutique in Sydney, Australia, Fendi has released a video titled “Wild Untamed Naomi”.