Inspired by the 1950’s portraits of New York City’s society women, then referred to as “swans”, the Lanvin Spring 2021 ad campaign interprets the modern-day swan – the influencer.

Bruno Sialelli chose Paris Hilton as the incarnation of this mediatic era in today’s society being at its origin. Paris Hilton installed a new paradigm based on self-generated way of communicating which influenced and inspired new generations, amplified by social networks and mainstream media.

The campaign was shot by Mert Alas and Marcus Piggot and is featuring Bruno Sialelli’s Spring/Summer 2021 collection for Lanvin. Titled Yu Garden, the collection was shown in the eponymous place in Shanghai on October 17, 2020. It explored the exchange between the old and the new, heritage and the contemporary, and a reexamination of the legacy of the Maison, its design archives and Lanvin’s ideological meaning. A meaning that is a reflection of the times alongside a respect for history – using the past to invent the future.