Introducing the Ricky Regal collection by Bruno Mars, brings the world of the singer’s designer alter-ego to life through the lens of Lacoste‘s iconic blend of sport and luxury.

We’ve touched on the way that every major artist’s end game involves the transition into a brand before, and now Bruno Mars has taken it to the next level, with a whole persona for his new lifestyle brand developed in collaboration with Lacoste. “When I’m on stage my name is Bruno Mars. When I’m making lavish luxurious garments, I go by Ricky Regal,” says Mars, on his new designer alter-ego.

In addition to the tracksuits, the collection includes shorts, polo shirts, T-shirts, pants, slides, socks, and aviator sunglasses featuring Lacoste’s signature sporty design details. Mars’ foray into fashion aligns with his first album release since 2016, “An Evening with Silk Sonic,” recorded with Anderson .Paak.