Jaden Smith has been announced as the first men’s Creative Director for Christian Louboutin, overseeing the creation of four collections a year across shoes, leather goods and accessories, along with developing campaigns, events and immersive experiences.

“When I first met Jaden, I saw in him a natural fit for the Maison, his world is rich and multidimensional, his style and cultural sensibility are inspiring and his curiosity and openness are remarkable. I felt that with his creative direction our men’s collection would evolve in an exciting and dynamic way. He feels like the perfect addition to our creative team and I am truly looking forward to having fun working with him on our men’s collections,” said Christian Louboutin.

Louboutin said the appointment will allow him to focus more on his fast-growing women’s business – and leverage the creative and communication prowess of Smith to rev up the men’s category. His contribution will also serve to revitalize and strengthen the menswear offering, which accounts for 24% of Christian Louboutin’s business

The American rapper and actor will be moving to Paris to unveil his first collection for the French house in January.