Photographed in New York City last December by Brianna Capozzi, the Marc Jacobs Spring 2021 ad campaign images strip down the gloss for a focus on Madonna’s 24-year-old daughter Lourdes Leon.

Designs include a colorful collection of floral print tops, vibrant tote bags, and blue jeans. Styled by Haley Wollens, Lourdes gets accessorized with stuffed animals as well as bold headpieces.

Marc has a long-storied history with Madonna and so It only made sense for us to tap Lola to be the face of the campaign as she perfectly encapsulates the youthful spirit and uncompromising sense of individuality central to this younger expression of the brand.