For his new Louis Vuitton Spring 2021 ad campaign, Nicolas Ghesquière, the House’s Artistic Director of Women’s collections, enlists Grammy Award-nominated singing duo Halle and Chloé Bailey, Oscar-winning actresses Jennifer Connelly and Emma Stone, tennis champion Naomi Osaka, as well as Sophie Turner, Cody Fern, Laura Harrier, Carolyn Murphy and Jaden Smith, to name but a few, to be the stars.

The talent pays tribute to the latest leather bags from the Spring 2021 collection, the Coussin and the Rendez-vous. Worn in a variety of ways, these bags of multiple compartments challenge the boundaries of both style and gender.

The Coussin’s suppleness and look are embodied by Jaden Smith, Jennifer Connelly, Sophie Turner and Angelica Ross. The refined Rendez-vous is shown off to perfection by Emma Stone, Halle and Chloé Bailey and Laura Harrier. Louis Vuitton’s leather icons, such as the Capucines and the Twist, are worn by the actress Liu Yifei and the model Carolyn Murphy.