With a fresh and contemporary take, the Louis Vuitton Alma BB comes in five new vibrant colors for spring, embellished with an embroidered jacquard Monogram strap to match.

Featuring Monogram flowers on one side and the Louis Vuitton logo on the other, the bag’s fresh details and unique strap in graphic color options pay tribute to the line’s playful DNA. The fashionably wide strap is embroidered with Louis Vuitton on one side and Monogram Blossoms on the other, and features delicate stitching along its edges. Made from colorful Epi leather, this bag will definitely turn heads.

Photographed and directed by Steven Meisel, the campaign images bring the Alma BB’s bright and vivid colors to life, showing off the bag’s youthful and energetic attitude. The bag’s fresh details and unique strap in graphic color options pay tribute to the line’s playful DNA.