The Simone Rocha x H&M collection is an amalgamation of a decade of design – a cross-pollination of Rocha’s sensibilities and signatures. A tribute to Ireland, Hong Kong, texture, shape, tactility, history, family, intimacy and joy.
“I hope that the items in this collection will be worn and treasured for years to come. They were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways,” said Simone Rocha.
This is a full wardrobe, for the family; the first time Rocha has offered menswear and childrenswear, alongside her signature womenswear. For women, there are tulle dresses in pinks, tartan and classic black. There is a special fil coupe floral dress, with full puff sleeves, and day dresses in organic cotton with broderie anglaise detailing. For outerwear, there are classic trenches, and, as is signature in Rocha’s collection, a special pink coat, here in sparkling tweed. Apron tops and dresses in tulle can be layered over other items; from slim dresses, to check trousers and short cloque dresses. There are cozy bubble knits, and wool cardigans with pearl decorations around the neck. Everywhere, there are classic Rocha elements; special tinsels, sparkling embellishments, floral motifs, frills and spherical cut-outs and full skirts blooming from neat waists.
For accessories, there are twists on Rocha’s footwear staples; brogues with pearl-shaped embellishments, alongside feather decorated ballerinas and slides. There are numerous sparkling choices for adorning hair and ears; beaded-bow earrings and matching tiaras, earrings decorated with real glass bead flowers and hairslides, and sets of oversized bow hairclips. Also available are neoprene totes with bow details on the straps and various coordinating socks to match the collection.
The Simone Rocha x H&M collection will be available at HM.com and in selected stores on March 11th.