Creative director, Ditte Reffstrup turns to music and concerts as inspiration for the Ganni Fall 2021 RTW collection. She and her husband Nicolaj, Ganni’s founder, staged one of their own with “Love Forever,” featuring real performances by Zsela, Deb Never, and Coco O., and streaming on YouTube and Ganni’s Instagram.
Reffstrup said she was thinking about what artists wear onstage—clothes that have an immediate impact and read well on a screen. On a Zoom call, she pointed out a jacket in a hi-def emerald green and a few moments of flash, like a metallic-coated denim vest and matching jeans with curvy legs. Elsewhere, Ganni-isms like lean dresses, boxy suits, and statement collars were simply tweaked with new, voluminous proportions or odd textures. The once ruffly collars shrank a bit with newly sharp edges, and a Gen Z–friendly skirt set came in puffy quilted brown leather.
Much of it will feel familiar to the #GanniGirl, which was intentional; Reffstrup isn’t looking to challenge her with new trends or unrealistic shapes right now. Like Reffstrup’s favorite ’80s and ’90s albums, these clothes are meant to be moments of uplift and small reminders that better days are coming. “It’s this feeling that we aren’t alone in the world,” she said. “It’s a collection full of optimism.”