BOTTEGA VENETA SALON 01 AD CAMPAIGN

BOTTEGA VENETA SALON 01 AD CAMPAIGN

Daniel Lee changes his casting approach this season for Bottega Veneta's Salon 01 campaign.

February 9, 2021

Daniel Lee enlists two accomplished creatives — German conceptual artist Rosemarie Trockel, and the Ugandan-born British actress, composer, and playwright Sheila Atim — to take part in the Bottega Veneta Salon 01 ad campaign.

For the Salon 01 show, Trockel had created a book of photographs and reflections on clothing, style and coming of age, called “The Importance of Wearing Clothes.” The book formed part of a haul of imagery and creative inspirations that Lee had sent to press and members of the industry ahead of showing the Salon 01 show film in mid-December.

Other models include Nora Svenson, Nikita Stsjolokov, Ottawa Kwami, Emil Schueler and Andrea Risso.

Color and texture spring from the hyper-realistic images, with Trockel standing at the edge of a small wooden dock dressed in an emerald green robe. Atim’s snappy green skirt suit matches the sofa on which she’s lounging, and the plants in the background of the shot.

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