Models Anna Ewers, Parker Van Noord, Alessio Pozzi and Grace Musase are portrayed by David Sims in the dazzling non-place of a white background in the new Etro Spring 2021 campaign. Joy runs through the collection, a further exploration of Etro’s family lexicon.
The pictures intentionally wink at the way we were to define the way we are. If the prints, but also the accessories, are an archive anthology, with imaginative names such as Bandiere da Parata, I fiori del Cielo or L’Albero delle Meraviglie, the images are an obvious homage to a perhaps more carefree decade.
What remains, in order to evolve, is in fact the joyous urge to mix signs and meanings, the vital freedom in merging worlds, the immediacy of fashion as a pure expression of joy. Yesterday and today.