The Jimmy Choo Spring 2021 acampaign is a modern ode to Springtime in Paris, perfectly capturing rench model and artist Sharon Alexie’s confident spirit and joyful energy.

“Energy, movement and confidence with an uplifting spirit! This is what Spring means to me and Sharon perfectly encapsulates all these vibrant qualities, which are the core of who the Jimmy Choo woman is,” said Sandra Choi, Creative Director.

The campaign film and striking shots show the Jimmy Choo woman on the move as she confidently navigates her city with a contradictory glamour and a daring spirit.