The new Gucci ‘Winter in the Park’ ad campaign set in a London park, highlights four of the House’s most beloved creations: the GG Marmont soft leather matelassé bag, the Jackie 1961, the Gucci Horsebit 1955 and the the Dionysus Bag.

The GG Marmont soft leather matelassé bag is detailed with the same 70s inspired Double G in hardware already seen on belts in Alessandro Michele’s first show for the House. The Jackie 1961, the updated version of the famous hobo model that was first presented by Gucci in the ‘60s. The Gucci Horsebit 1955, an interpretation of an archive piece, now viewed through a new lens, complete with the famous equestrian-inspired detail of a double ring and bar. The Dionysus Bag, harmonizing old and new House details and is distinguished by a striking double tiger-head closure, is a reference to the Greek god Dionysus, who according to myth is said to have crossed the river Tigris on a tiger sent to him by Zeus.

These special pieces star alongside three striking and talented women: singer-songwriter Celeste, fashion designer, television personality and author Alexa Chung, and actor Vanessa Kirby. All three have their own idiosyncratic style and have been pictured wearing Gucci Epilogue collection and a selection of pieces from the House’s Beloved Lines accessories.

The spirit of the images celebrates the freedom to roam, to think, to reconnect. And the quietly poetic and Romantic ideal of enjoying the winter in the park.