VERSACE SPRING 2021 AD CAMPAIGN FEATURING KENDALL JENNER
Kendall Jenner and friend Hailey Bieber are modern medusas in Versace's Spring campaign.
January 19, 2021
The Versace Spring 2021 ad campaign features fierce Versace faces Kendall Jenner and Precious Lee, photographed with the brand’s latest handbag design: La Medusa.
“With these images I wanted to portray the modern Medusa. Or better, to highlight how her many faces can be drastically different from one another and every woman can actually be Medusa,” Donatella Versace said, in a statement. “All of us, with our differences and unique characters, we can express ourselves also in the way we decide to dress. The same thing is true for me, of course. We live in a world in which gender differences are no longer important and we have been given a kind of freedom like never before. Let’s use it and use it well!”
Medusa is Versace’s ultimate muse and an instantly recognizable symbol of the brand. She represents strength, confidence and unique beauty.
Each handbag style features a central Medusa plaque – the same plaque that adorns the doors of Via Gesù: Versace’s first headquarters in Milan. From bright blue to deep red and soft lilac, the line comes in a range of playful shades for a fresh and modern feel.