CHRISTIAN DIOR CHEZ MOI POP-UP STORE IN NEW YORK CITY
Dior opens its new pop-up boutique in the SoHo neighborhood in New York City, spotlighting the Chez Moi Collection.
January 18, 2021
Located at 109 Greene Street in New York’s SoHo neighborhood, the store is dedicated to the Christian Dior Chez Moi collection, celebrating the art of living at home in style. It marks the first in a series of exclusive pop-ups and pop-ins to open worldwide.
Dior Chez Moi, the House’s first capsule collection dedicated entirely to loungewear, blends refinement and ease in timeless pieces to be worn both at home and outdoors. For this new line, Pietro Ruffo – the Roman artist and close friend of Dior’s Creative Director for women’s collections – redesigned his emblematic zodiac motifs, a tribute to Monsieur Dior’s superstitious nature, as a world map linking heaven and earth, continents and constellations, flora and fauna.
This ephemeral space embodies the modern spirit of SoHo, while at the same time reflecting Dior’s heritage of timeless elegance, luxury, and innovation.
The Dior Chez Moi pop-up is now open through March 19th, 2021.