MIU MIU 2021 LUNAR NEW YEAR AD CAMPAIGN
Miu Miu celebrates Chinese New Year with a forward-thinking attitude, looking upon a world reinvented afresh.
January 13, 2021
Poised on the brink, actress Qiu Tan, idol Yifan Zhang, models Gu Xue and Yuru Zhang, prepare to embark on the next chapter of their lives with the Miu Miu 2021 Lunar New Year collection. In 2021, they look to bright prospects and optimistic vistas, where everything is hope, novelty and excitement. Fresh complexions remain unadorned against a minimalistic background.
The models sport athletic pieces and varsity symbols with sharply tailored items; building blocks of an urban uniform. A selection of accessories chosen for the Chinese New Year festivities – the Miu Belle bag, the jeweled sneakers – enhance the exuberant sprit of the season.
Approaching the future through consideration and contemplation of what could change, we propose a fearless search for the new, propelled by the youth who focus only on what is to come.