DE BEERS RESET COLLECTIVE AD CAMPAIGN

DE BEERS RESET COLLECTIVE AD CAMPAIGN

ReSet Collective aims to offer a fresh perspective on responsible sourcing and the positive impacts of natural diamonds.

January 8, 2021

The De Beers ReSet Collective pendants have been designed by five leading US jewelry designers: Jade TrauJennie KwonJulez BryantSara Weinstock and Zoë Chicco, to offer a new perspective on the positive impacts that De Beers’ natural diamonds create for the people and places where they are discovered.

The five female designers, who share a passion for natural diamonds and sustainable sourcing, travelled to Botswana late last year to find out more about the partnership between De Beers Group and the people of Botswana, called Debswana, visiting its operations, alongside some of the community and conservation programmes it supports.  While in Botswana, they saw first-hand how the company is Building Forever, by protecting the environment, supporting communities to thrive, accelerating equality of opportunity, and leading the diamond industry in ethical practices.

Inspired by the people, wildlife, and beautiful landscapes of Botswana, as well as a shared commitment to help shape a better world, each member of the collective designed a unique diamond pendant, with four of the designs incorporating a rough diamond sourced directly from Botswana.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.