Under newly appointed Creative Director Nicola Brognano, the Blumarine Spring 2021 ad campaign unleashes the charm of a secret garden during the “Bluhour,” the time when every nuance is intimately revealed.

It is the journey of a woman in her deepest sensuality, it is the story of a femmina bellissima who falls in love with a rose and blossoms, wild and seductive.

Models Mariacarla Boscono and Sokhna Niane front images captured by Harley Weir. The pair pose in a lush garden setting wearing ensembles with lingerie-inspired silhouettes. Designs include embellished minidresses, sparkling crop tops, and faux fur-trimmed jackets.