CHOME HEARTS NEW BOUTIQUE IN ASPEN
Chrome Hearts opens its first Aspen outpost on South Mill Street just in time for the holidays.
December 22, 2020
Chrome Hearts introduces their newest location in Aspen where Stark Family calls home. With the same commitment to timeless craftsmanship and fixation to details, this location will carry both classic collections & bespoke exclusives.
Offering a retail-as-art vibe enclosed by black & white grain wood floors, glossy white cabinets juxtaposing the classic ebony woodwork and polished silver hardware – this 1,400 square foot space will feature one-of-a-kind illustrated apparel, the ebony bench jointly designed Virgil Abloh and be the first store in the world to offer a bespoke leather pants service. Bookended by picturesque window boxes in both the front & back of the L-shaped store – a custom ebony fitting “booth” and semi-circular case anchor the center of the room where clients can view the vintage Rolex collection, the newest Baccarat capsule available exclusively in Aspen and the classic categories ranging from “oddities” to jewelry, eyewear & leather goods.
While there is an ambience consistent with all Chrome Hearts spaces around the world, this location reflects the elegant yet unfussy spirit of their Aspen life including a white-on-white leather rug, white fox fur cushions, a plush 3-foot red shearling teddy bear and seated nooks filled with overstuffed leather bean bags and sumptuous suede barrel chairs.