MAISON MARGIELA NEW BOUTIQUE CONCEPT IN PARIS
Maison Margiela has recently opened a new store in Paris at the prestigious Avenue Montaigne.
December 21, 2020
The new Maison Margiela boutique in Paris is designed to reflect the visual language established at the house by creative director John Galliano.
While the brand’s founder has also been busy as Lafayette Anticipations, the key contemporary art space in the Marais, announced an upcoming and exciting new concept exhibition developed by Martin Margiela himself.
“Since the 1980s, his approach has profoundly changed the world of fashion. Indeed, he never ceased to extend the possibilities there, through parades, materials and silhouettes that have become conceptual and aesthetic revolutions. The exhibition presented at Lafayette Anticipations, conceived as a total work of art, continues Martin Margiela’s obsession with transformation,” explained Lafayette Anticipations in a release.
The exhibition will debut on April 15 and run until July 25 in Lafayette Anticipations, an avant-garde cultural center created by the department store group, Galeries Lafayette. The goal is that the exhibition “brings together a vast collection of unpublished works, produced for the most part on site in the Foundation’s workshops, around themes that have always animated the artist; the passage of time; disappearance; chance; mystery; aura.”
Designed by Dutch architect Studio Anne Holtrop, and in keeping with the ideas of deconstruction at the heart of Galliano’s designs, the surface of the plaster walls are handcrafted individually; while familiar shapes skew, lean and fold, playing on ideas of dressing in haste native to Maison Margiela’s vocabulary.
The store is one of four openings featuring the new concept that include Bruton Street in London this summer; Osaka in November and Shanghai’s Réel Mall this coming weekend. Underlying the goal of the brand’s owner Renzo Rosso (OTB) to rapidly grow its own retail business, this quarter brings to 22 the number of freestanding Maison Margiela boutiques worldwide.