LOEWE NEW BOUTIQUE IN PARIS
The store is located at the heart of the 1st arrondissement in Rue Saint-Honoré, one of the most famous streets in Paris.
December 16, 2020
Taking its lead from the Casa Loewe design concept, the new St. Honoré Loewe store in Paris will employ familiar cues such as concrete floors and light woods. It will be interspersed with works of art, craft and design from the collection, curated by Creative Director Jonathan Anderson. A highlight of the project is the restoration of the protected façade, returning the features of the building to their original beauty and restoring the awnings which are so typical of this historical shopping precinct.
An open space without dividing walls, the interior will feel like a gallery with product and art displayed on transparent furniture, with equal reverence and without hierarchy. Encased in seemingly light glass panels and cubes supported by heavy concrete bases, objects will appear to be floating in space. Materials including pine wood, handmade ceramics and marmorino will be used throughout the interior, achieving a warm contrast with the expanses of glass and concrete. The beautifully crafted pink ceramic shelving and walls create a warm
environment popping with color.
Art has always been central to the Loewe interior retail concept and the St. Honoré store will display a selection of works by international artists. These will include a monumental painting, Full of Bitter Blight, (2019) by Los Angeles-based artist Richard Hawkins who is best known for his vibrant paintings which explore themes ranging from haunted houses to Classical Roman statues and Native American culture.
The store will also include A Praia do Cao (2019), a large painting by Brazilian artist Patricia Leite who is known for her paintings of bucolic scenes and Algas (1943), a painting by Spanish surrealist artist Maruja Mallo, who was part of the avant-garde ‘Generation of 1927’ group. Reflecting Loewe’s interest in craft, two Pablo Picasso ceramics, Visage and Sujet Poisson will also be exhibited. Specially selected furniture will also inhabit the space, with an Arts and Crafts Movement library lounger and a high-backed chair from the same period by designer Harry Napper. On the mezzanine there will be a bespoke carpet reproducing the Estuary, West Sussex tapestry by textile designer John Allen who has a long-standing relationship with the brand and whose tapestries hang in Casa Loewe Tokyo.
Glass podiums will be filled with materials and everyday elements including seashells, red desert sand and concrete with an embedded conch. More pedestals throughout the space will feature copper ‘elbows’, light bulbs, colored concrete or ceramic tiles in their glass interiors.
Loewe St. Honoré will showcase the full range of women’s ready-to-wear, bags, small leather goods, soft accessories, eyewear and jewelry.