On Greene Street in New York’s Soho, the new Alexander McQueen store shimmers, thanks to a display of hundreds of beetles and butterflies in the window.

Its homey design is the handiwork of the Chile-based architect Smiljan Radic. “Alexander McQueen is a London-based house, and I wanted the store in New York to reflect all the elements of our London flagship,” Burton said of her partnership with Radic. “It has a similar feeling and shares the same spirit, uniting the cities which both have such a depth of culture and diversity.”

For Radic, working with Burton on the brand’s retail spaces is a natural fit—emphasis on natural. Both are ardent outdoors lovers, and finding ways to incorporate natural materials into modern designs is Radic’s signature. “I do not have too much to explain about it,” he said with a laugh, “because it was so natural and our friendship was so clear in the sense of we love how we work with each other.”

The goal, bringing these natural materials into a warm interior space, is to create a domestic labyrinth. “You can travel around the store, finding the retail objects and the fashion objects, but you can also get lost in this domestic space. I think it’s kind of calm and friendly,” he continued.

The new Alexander McQueen store is now open on 71 Greene St., New York.