Photographed by Mert Alas and Marcus Piggott with creative direction by Katie Grand, the Miu Miu Holiday 2020 Icons campaign reflects the label’s heritage and project it into a new future. Some are established, familiar: we have seen their faces before, framed within the context of a Miu Miu campaign. Kim Basinger, Chloë Sevigny, Du Juan and Raffey Cassidy are not only as actors but as Miu Miu women – all of whom have appeared in campaigns, defining Miu Miu women of those moments.

This ensemble cast is joined by newcomers: the actor Emma Corrin, the musician and actor Jordan Kristine Seamón and Storm Reid, an actor who also opened the Fall 2020 Miu Miu show. Each adds a depth and richness to the Miu Miu universe, new facets. They feature the Pre-Spring 2021 Miu Miu collection, inspired by the paradoxes inherent in femininity, the ability and willingness of women to transform external perceptions of themselves and their own attitude through the fashion they wear.

A cast comprising actors and performers is inherently keyed to the meaning of Miu Miu – of transformation, of reinvention, of a woman who can be women. These figures – constantly recreating themselves, for others but also for themselves – represent the plurality within every woman. These Miu Miu Icons reflect, in turn, the icon inside everyone.