Marion Cotillard is the face of the new Chanel No. 5 fragrance campaign and is the first time that the most respected French actress in Hollywood is lending her image to a fragrance. The perfect incarnation of French natural beauty, Marion Cotillard has an irresistible “je ne sais quoi” that’s all her own. She is bringing her elegance to the image of the iconic No. 5 fragrance.
The director, Johan Renck, decided to take Chanel No. 5 over the moon. This new campaign pays tribute to the history of Chanel No. 5, all the while making the unique and radical choice to consider beauty as a bet of joy and equality. Combined with the holiday spirit, it invites to reverie, by marrying the real with the imaginary.
The inspiration for this new campaign is a strong woman in love, whose seductiveness unfolds into joy. The song by Lorde that gives rhythm to the film, Team, recorded by Flavien Berger and covered by Marion Cotillard, is an ode to the love where two beings speak as equals: “We are on each other’s team”.
The gold embroidered lace dress accompanies each movement of the actress; it in no way hinders dancing. Chosen by Virginie Viard, it is inspired by an iconic dress worn by Mademoiselle Chanel.